A free local assistant · Download for Mac & PC

Meet Shaula. She runs the office so you can run the room.

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Shaula is a free local assistant for the office side of practice — nine office-staff channels — 23 ready-made workflows inside them — that replace a roughly $250–400-a-month marketing stack, running locally on your own Mac or PC as a free download. She drafts. You approve. She never speaks to your clients.

Picture a queen bee at the decks: a whole hive working, one calm mind keeping time. A lot happens at once — website, blog, backlinks, page copy, decks, proposals, ads, newsletter — and one place decides: your approval inbox.

Plainly: Shaula is free — a download you keep, no card, no clock. She runs locally in your own workspace, handles non-clinical work only, and is never sold. Run Shaula alone forever.

Free download·non-clinical work only·nothing publishes without your sign-off

01/THE NINE CHANNELS

Nine channels. One desk.

A whole hive, one queen. Plenty moves at once; one place decides — your approval inbox. Here is every channel strip on the console: what she does there, and the tool you stop paying for.

Practice Website

Builds, fact-checks & publishes a full 9-page practice site. Hosted, GEO/schema-optimized, blog-ready.

replaces Squarespace / Brighter Vision · ~$59–399/mo

Growth Engine

Blog topics from real demand signal → draft → GEO → honesty review.

replaces Semrush briefs

Weekly Blog

One cited, honest post a week. Plus three social teasers to carry it.

replaces Jasper / Copy.ai

Backlink Engine

White-hat earned links: Quora and Reddit answers, Medium and Substack canonicals, LinkedIn, HARO drafts.

replaces an SEO agency

Page Copy

Landing, about, services, bio. You review every word.

replaces Jasper / Copy.ai

Decks & Handouts

Psychoeducation slides, workshop decks, group handouts, supervision packets.

replaces Gamma

Proposals & Letters

Referral-partner proposals, group contracts, supervision agreements, speaking offers.

replaces PandaDoc

Ad Creative

Three ad-copy variants plus image briefs for Google, Meta, and the directories.

replaces AdCreative.ai

Newsletter

Practitioner updates, psychoeducation digests, workshop announcements.

replaces beehiiv / MailerLite
02/GOVERNED, NOT AUTONOMOUS

The rules she can't break.

Four rules, built into the architecture instead of written into a policy. They hold on her busiest day, because there is no setting to turn them off.

Drafts only

Everything she makes lands in your approval inbox. She publishes nothing you didn't approve. Nothing.

Honesty lint

Fabricated stats, "proven," "cure," outcome guarantees, fake testimonials — none of it can pass the generator. The check runs before you ever see the draft.

Zero PHI

Shaula handles the office lanes. Any role near protected health information is refused by design — she won't take the job.

Free

A free download, never sold. Past fair use, she queues the work to the next cycle. She never blocks you.

Built by Matthew Sexton, LCSW, NATC — a working therapist who got tired of doing two jobs. Here's the story.

03/THE STACK MATH

Add up the stack you have now.

Most solo practices pay for some pile of these already. Count yours.

Squarespace+ an SEO tool+ Jasper+ Gamma+ PandaDoc+ AdCreative+ beehiiv

≈ $250–400 a month.

Shaula: free — never sold.

Published list prices, verified June 2026: Squarespace · Jasper · Gamma · PandaDoc · AdCreative.ai · beehiiv. Your stack may vary.

04/TWO DOORS, SAID PLAINLY

Two doors. Both labeled.

Door one — your computer

Shaula keeps nothing. Everything she drafts — the site, the blog, the decks, the letters — stays on your own computer. Shaula is a free download you run yourself.

Door two — our infrastructure

VibeCheck.luxury holds the between-session picture on our infrastructure, under our BAAs, so it can follow your client home.

We will always tell you which door you're standing in.

05/MEET YOUR OFFICE STAFF

Meet your office staff.

Shaula is a free local assistant for the office side of practice — a free download, never sold.

Plainly: Shaula is free — a download you keep, no card, no clock. She runs locally in your own workspace, handles non-clinical work only, and is never sold. Run Shaula alone forever.

Shaula runs locally in your own workspace and handles non-clinical work only — beside the client companion today and the EMR when it lands.

Still comparing tools? See how the field stacks up · Full pricing

06/FAQ

Questions therapists ask about Shaula.

What is Shaula?

Shaula is a free local assistant for the office side of practice, built by Mental Wealth Solutions. She covers nine office capabilities — practice website, growth engine, weekly blog, backlink engine, page copy, decks and handouts, proposals and letters, ad creative, and newsletter — and she runs on your own Mac or PC, a free download. She drafts. You approve. Nothing publishes without sign-off.

Does Shaula talk to my clients?

No. Ever. She's office staff, not a clinical voice. She drafts websites, blog posts, decks, and letters — and any role that would put her in front of a client or near protected health information is refused by design.

Where does Shaula run?

On your own computer. Shaula is a free download for macOS and Windows — everything she makes stays on your machine. Mental Wealth Solutions stores none of it.

What does Shaula cost?

Shaula herself is free — a download you keep, no card, run her alone forever. She runs locally in your own workspace, handles non-clinical work only, and is never sold. The MWS membership — $77.77 a month — is a separate thing: your VibeCheck.luxury seat and everything the association builds around it. Full pricing.

Can Shaula make things up?

She's built not to: the honesty engine blocks invented statistics, outcome guarantees, the words "proven" and "cure," and fake testimonials — drafts that fail the check can't pass the generator, so they never reach your approval inbox.